Last updated: 30 August 2026
This Privacy Policy explains how LUMEA collects, uses, stores, and protects personal data when users visit this website, place an order, contact customer care, subscribe to communications, interact with LUMEA services, or use NEO, the LUMEA AI assistant.
Information about cookies and similar tracking technologies is provided in the separate Cookie Policy.
Data Controller
The data controller is:
LANINI UNLIMITED DI ALESSANDRO LANINI
Individual business
Registered office: Via Pietro Mengoli 37, 00146 Rome, Italy
VAT number: IT17045351008
Tax code: LNNLSN93R14H501F
REA: RM - 1696505
PEC: alessandrolanini@pec.libero.it
Email: info@lumeaneo.com
Personal Data Collected
LUMEA may collect the following categories of personal data:
- name and surname;
- billing address;
- shipping address;
- email address;
- phone number, where provided or required for delivery;
- order details and purchase history;
- payment-related information processed through payment providers;
- customer care communications;
- messages, questions, or requests submitted through NEO, the LUMEA AI assistant;
- newsletter and private list subscription data;
- technical data, such as IP address, browser, device, operating system, and approximate location;
- cookie and tracking data, according to the choices expressed through the cookie banner.
Users should avoid submitting sensitive, unnecessary, or confidential personal information through NEO.
Payment Data
Payments are processed through Shopify and the payment providers available at checkout.
LUMEA does not directly store full payment card details.
Purpose of Processing
Personal data may be processed for the following purposes:
- processing and fulfilling orders;
- managing payments, shipping, and delivery;
- issuing fiscal documents and complying with accounting obligations;
- providing customer care and product assistance;
- providing general product and support guidance through NEO;
- handling returns, refunds, warranty requests, and product support;
- sending transactional emails related to orders or customer requests;
- sending newsletter, private access, and release communications where the user has subscribed;
- managing cookie consent and privacy preferences;
- improving website performance, security, and user experience;
- improving official LUMEA guidance and customer assistance, including by reviewing in limited form questions that NEO cannot answer;
- measuring advertising performance and website analytics where permitted;
- preventing fraud, misuse, abuse, or unauthorized activity;
- complying with legal, tax, accounting, and consumer protection obligations.
Legal Basis
Personal data is processed on the basis of:
- performance of a contract, for order management, payment, delivery, customer assistance, returns, refunds, and product support;
- legal obligations, for tax, accounting, consumer protection, and compliance requirements;
- consent, for newsletter communications, private list communications, and non-essential cookies or tracking technologies where required;
- legitimate interest, for website security, fraud prevention, basic business operations, protection of LUMEA rights, provision and improvement of customer assistance, and prevention of misuse, where applicable and not overridden by the user’s rights and freedoms.
Newsletter and Private List
Users may subscribe to LUMEA communications to receive information about releases, private access, product updates, and brand communications.
The user can unsubscribe at any time by:
- using the unsubscribe link included in email communications, where available;
- contacting info@lumeaneo.com.
NEO AI Assistant
LUMEA may provide access to NEO, the LUMEA AI assistant.
NEO is designed to answer general questions about LUMEA, Monolith — Bone, product care, materials, dimensions, shipping, returns, and the LUMEA design language.
When a user interacts with NEO, LUMEA may process the content of the messages submitted, the responses generated, and related technical information in order to provide the assistant service, maintain security, prevent misuse, and improve the reliability of official LUMEA guidance.
NEO does not replace official product information, checkout information, order confirmations, return authorisations, legal notices, or the policies published on this website.
If NEO does not have enough official information to answer a question, it may state that the information is not currently available and direct the user to contact LUMEA.
Questions that NEO cannot answer may be reviewed in limited form to identify missing information and improve official LUMEA guidance, product information, FAQs, or customer assistance.
The current NEO interface may maintain recent conversation history locally during the browsing session in order to provide contextual replies. This local session history is used only to support the current interaction with NEO.
For order-specific support, return requests, defective product claims, legal matters, or personal assistance, users should contact LUMEA directly at
info@lumeaneo.com.
Third-Party Services
LUMEA uses third-party services to operate the website, process payments, manage orders, provide shipping, manage customer communications, analyze website performance, support advertising activities, and operate AI-assisted features.
These services may include:
- Shopify, for website infrastructure, checkout, order management, and ecommerce operations;
- payment providers available through Shopify checkout;
- shipping and logistics providers, including DHL and UPS;
- email marketing and customer communication tools;
- cookie consent management tools;
- AI infrastructure and hosting providers used to operate NEO, including backend hosting and AI model services;
- Google services, including Google Analytics and Google Ads, where activated;
- Meta technologies, including Meta Pixel, where activated.
These providers may process personal data according to their own privacy policies and applicable data protection laws.
Cookies and Tracking Technologies
LUMEA may use cookies and similar technologies to make the website function, manage the cart and checkout, remember preferences, measure performance, and support marketing activities where permitted.
Non-essential cookies and tracking technologies are used according to the user’s consent choices, where required by law.
More information is available in the separate Cookie Policy.
International Data Transfers
Some service providers may process personal data outside the European Economic Area.
Where this happens, data transfers are managed according to applicable data protection rules and appropriate safeguards, where required.
Data Retention
Personal data is stored only for as long as necessary for the purposes described in this Privacy Policy.
Some data may be retained for longer periods where required by:
- tax obligations;
- accounting obligations;
- legal obligations;
- consumer protection requirements;
- fraud prevention and dispute management needs.
Questions that NEO cannot answer may be reviewed only in limited form and only for as long as reasonably necessary to improve official LUMEA guidance and customer assistance.
User Rights
Users may exercise their rights under applicable data protection law, including the right to:
- access their personal data;
- request correction of inaccurate or incomplete data;
- request deletion of data, where applicable;
- object to processing, where applicable;
- request restriction of processing;
- request data portability, where applicable;
- withdraw consent at any time, where processing is based on consent.
To exercise these rights, users can contact LUMEA at:
info@lumeaneo.com
Users may also use the Privacy Requests page available on this website, where provided.
Response to Privacy Requests
LUMEA will review privacy requests and respond according to the timeframes and procedures required by applicable data protection law.
In some cases, LUMEA may need to verify the identity of the requester before processing the request.
Complaints
Users have the right to lodge a complaint with the competent data protection authority if they believe their personal data has been processed unlawfully.
In Italy, the competent authority is the Garante per la protezione dei dati personali.
Data Security
LUMEA adopts reasonable technical and organizational measures to protect personal data from unauthorized access, loss, misuse, alteration, or disclosure.
However, no online transmission or storage system can be guaranteed as completely secure.
Updates to This Policy
LUMEA may update this Privacy Policy from time to time.
The updated version will be published on this page with the new “Last updated” date.
Contact
For any question about privacy or personal data, contact LUMEA at:
info@lumeaneo.com